The gold rush is over. The market, meanwhile, keeps growing.
FAST (Free Ad-supported Streaming TV) accounts for more than $12 billion in global advertising revenue and is growing 20 to 30% a year. But the days when pushing a technical feed was enough to get carried are over.
The platforms, Samsung TV Plus, Pluto TV, Rakuten TV, Molotov, are now saturated and selective. Without a sharp editorial line and direct connections to the decision-makers, your channel will remain invisible.
Editorial before technology
Many players start with the technical solution. That is a mistake. Dutoit Média starts with the revenue potential: structuring a channel that appeals both to the platforms, to get carried, and to advertisers, to get monetized.
Areas of intervention
- Catalog audit & potential: analysis of catalog depth and program hours to guarantee the refresh rate the platforms demand.
- Editorial line: creation of a strong concept, vertical niche or general-interest, able to stand out in an overcrowded EPG.
- Technical architecture: selection of partners (Amagi, Wurl, OKAST…) suited to your budget, to avoid hidden costs.
- Distribution & negotiation: pitching the project to CTV aggregators and negotiating revenue shares, with the method proven across 100+ deals.
- Monetization: optimizing fill rate and CPM by picking the right ad sales partners.
The Dutoit Média commitment: not to create a “technical” channel, but a media asset that holds value.