FAST Channel Launch & Acceleration

The FAST (Free Ad-supported Streaming TV) market is the new gold rush of the media industry. But the days when simply pushing a technical feed was enough are over.

Today, platforms (Samsung TV Plus, Pluto TV, Rakuten TV, Molotov...) are saturated and selective. Without a sharp editorial line and direct connections with decision-makers, your channel will remain invisible.

An editorial and commercial approach before technology

Many players start with the technical solution. That is a mistake. At Dutoit Media, we start with revenue potential. I guide you to structure a channel that appeals to both platforms (for referencing) and advertisers (for monetization).

My intervention areas on FAST:

• Catalog Audit & Potential: Analysis of catalog depth (Hours of content) to guarantee a sufficient Refresh Rate and avoid viewer fatigue.
• Editorial Line Definition: Creating a strong concept (Vertical Niche or Generalist) capable of standing out in a crowded EPG.
• Technical Architecture: Selection of tech partners (Amagi, Wurl, Okast, SoFAST...) best suited to your budget to avoid hidden costs.
• Distribution & Negotiation: Pitching the project to aggregators and CTV platforms. Negotiating Revenue Shares and marketing placement.
• Monetization & Ad-Ops: Optimizing Fill Rate and CPM through the choice of the right ad-networks or SSAI integration.