Moving beyond the "Subscription-Only" dogma to maximize ARPU.
The SVOD glass ceiling has been reached. Disney+, Netflix, Prime Video: all giants are pivoting to hybrid models.
For independent publishers and niche platforms, the question is no longer "should we include ads?", but "how to do it without destroying the user experience?". I help you navigate this complex transition to build a sustainable economic model.
Integrating AVOD (Advertising Video on Demand) into a paid offer or launching a Freemium tier requires surgical execution. A bad pricing strategy or poorly calibrated ad pressure can cause your Churn to explode.
The observation is clear: Rigid models die. Flexible models win.